Alternative Venues

How to Show Your Work in an Alternative Venue

By artpimpress, eHow Member 

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When I first started out, one of the biggest challenges were walls. You can imagine trying to display (visual) art without them. I had always been open to buying art from alternative venues (wine bars, coffee shops, etc.) so why not show there.

As an emerging artist or an aspiring curator, alternative venues such as these can be a great way to gain experience and exposure. Here are just a few things to consider before committing to a space.

Instructions

Difficulty: Moderately Easy

Step1

Most alternative venues are thrilled with the benefit of art and helping local artists so MOST do not charge a commission or fee. If they do, make sure you know what you get for your money. For example, are they willing to actively market to their clients or host a reception? Will they pay for a mailer? If yes to any of the above 10-30% can be reasonable otherwise I would recommend you keep looking.

Step2

Make sure their identity and yours are in agreement. Basically, why should your art be presented in a place you wouldn’t go yourself so if you are not a drinker, perhaps it is not the best fit for you to show in a bar. As silly as it may sound, if you don’t feel comfortable with the venue you art might not either.

Step3

I talk a lot about MARKET and MESSAGE and encourage you to think about both before committing to a space. Who are the clients/market that will see your work? And will they connect with your message? A high-endhair salon for example can be the perfect venue for more decorative art, photography and abstract works but something with a darker message may not be appropriate depending on the clientele.

Step4

Is your work protected? I first started hosting events in a bar/nightclub. The owner allowed us to use the space for a set period of time before they opened. It was a great opportunity for us but if you are showing in a bar or crowded space especially if there is dancing visit the venue before you commit your work. See the activity and clientele of the space and understand how and where your work can be safely shown. Also for hair salons and restaurants, think about products and food that create splatter and the proximity to your work.

Step5

Set a time frame for letting them host your work (1-3 months is typical) and ask how sales are handled. Most often they will allow you to post a statement or bio with contact information making you responsible for sales and follow up.

Step6

I have a “no blank walls” policy which means I would sell directly from the wall not making the client wait for the work. If you choose to do this make sure you have enough work to fill in or know in advance the work needs to remain until the duration of the show.

Step7

Anytime you leave your work with anyone, anywhere make sure you have a completed consignment form or an inventory list signed by both parties. You should also be aware that you are liable for your work in case of fire, theft, etc. as their insurance probably won’t cover art that is not part of the decor. Just ask if this is a concern so there are no surprises later.

Step8

Last and most important. Always trust your instincts. If it doesn’t seem like a good fit by all means walk away and find one that does. Never force it.

Tips & Warnings

• Suggested Venues: — Wine Bars — Restaurants — Coffee Shops — Office lobbies/Small businesses — Hair Salons — Boutiques